Sales & BD

Warm intro for sales through friends' LinkedIn networks

Cold outreach gets ignored. A warm intro for sales works because a mutual connection vouches for you before the first call. knowswho helps you find decision-makers through friends' networks and routes the intro through someone you both trust.

Find decision-makers through network — not lists

The VP you need is often connected to a friend, advisor, or customer you already know. The hard part is discovering that path without manually asking everyone in your network.

Search friends' LinkedIn connections in plain English: "VP Sales at mid-market SaaS companies" or "procurement leaders at Fortune 500 retailers." knowswho shows who matches and which friend can introduce you.

Better than spray-and-pray LinkedIn outreach

Sales teams waste hours on cold InMails with single-digit reply rates. Warm intros through mutual friends convert because the referrer vouches for you before the first conversation.

Each intro request goes through your friend for approval — so your team gets meetings without burning relationships or brand goodwill.

For founders, AE teams, and business development

Founders doing founder-led sales reach buyers through investor or advisor friends. Account executives multi-thread into accounts where they lack direct connections. BD teams open partnership conversations through trusted bridges — the same warm intro tool flow as our general and ICP pages.

Common searches

  • Head of partnerships at enterprise SaaS companies
  • VP Marketing at growth-stage startups
  • Decision-makers evaluating new tooling
  • Champions at target accounts in your ICP

Frequently asked questions

How do warm intros help B2B sales?

Instead of cold InMail, you find the buyer in a friend's network, request an intro through that friend, and they forward a short vouch — higher meeting rates and fewer burned relationships than spray-and-pray outreach.

Explore knowswho

Get warm intros for sales through friends.

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